Audiences

Overview

Here you can explore the available Audiences. Currently, the IAB Audience Taxonomy is used - more taxonomies will be added in the future.

Audiences Table

This table contains a list of all the individual Audiences, classified using the IAB Audience Taxonomy.

• Audience Label ID: this is the label's Unique ID of the taxonomy's item.

• Description: the full name of the label. The multiple tier's are separated with | .

• User Count: the actual number of users indexed that fall into this label. This is a clickable link that will show more information.

Exploring the Label

When you click on a User Count, a popup will offer more information for the selected label. A description of the label is displayed, along with the User Count and a Confidence slider.

Adjusting the Confidence slider, you can check in real time the number of indexed users that fall within this confidence threshold. If you want strong confidence, set the slider's value closer to 1.0. The user count will change accordingly.